Photo Art Direction
As a photography art director I supervise and unify the vision. In particular, the overall appearance and how it communicates visually, creates moods, and appeals to a target audience. I create the desired communication, by allowing the photographer to concentrate on capturing the shot as I creatively set the shot up, with the understanding how it will be used in the project. This team work allows for a more effective use of time with the desired result as concepted.